Life Insurance Awareness Month Marketing Strategies
September is not just the month that marks the end of summer and the beginning of autumn; it’s also Life Insurance Awareness Month (LIAM).

As the name suggests, this month is dedicated to raising awareness about the critical role life insurance plays in securing our financial futures and safeguarding our loved ones.

If your a life insurance agent or insurance marketer in the life insurance industry, this is the perfect month to help build pipeline across the marketing funnel.

In this blog post, we’ll dive into marketing strategies tailored for Life Insurance Awareness Month, ensuring that the message of life insurance’s significance reaches a wider audience.

Why Market During Life Insurance Awareness Month?

Life Insurance Awareness Month starts on September 1st and runs throughout the entire month. This presents a window of an opportunity for insurance professionals. The beauty of awareness months is that there is already increased awareness across the industry. With increased public interest and awareness during this period, it’s the perfect time to reach out and educate potential clients about the benefits of life insurance.

Not only does this month offer a chance to dispel myths and provide clarity, but it also allows businesses to strengthen their brand presence in the competitive insurance industry.

Leveraging awareness days in your marketing approach is an excellent method to rejuvenate your content, fortify your brand’s identity, and boost engagement for your business.

Marketing Ideas for Life Insurance Awareness Month

As Life Insurance Awareness Month (LIAM) starts, it’s crucial for insurance professionals to have a strategy in place to make the most of the month.

Here are some ideas to consider:

Educational Webinars and Workshops

The month is already raising awareness by having webinars and workshops easily available will help educate potential buyers,

Topics to Cover:Dive into the basics of life insurance, emphasize the importance of coverage, and educate on the different types of policies available.
Promotion: Amplify your webinars and workshops through targeted social media posts and email campaigns to reach a broader audience.

Content Marketing

Content marketing is one of the main pillars of any modern marketing strategy. Use this month as a chance to get out more content out or update older content.

Blog Posts: Regularly publish articles on life insurance topics to establish your brand as a thought leader in the industry. Here are 20 life insurance blogs topics to get help generate some ideas.
Guest Posts: Collaborate with other blogs in the industry to reach a wider audience through guest blogging. You can also reach out to websites that post in adjacent industries such as financial planning.

Email Marketing

Email marketing is always a key component to any marketing campaign. Here are some ideas for focus on this month:

Special Offers: Roll out exclusive offers or discounts in honor of LIAM to entice potential clients.

Targeted Campaigns: Design personalized email campaigns that cater to the needs of different age groups. Ex: Segment email list by demographics and reach out accordingly. The messaging for a 30 something who just had their 1st baby will be different from elderly couple looking to update their policy.

Cold Email: This can be a great opportunity to reengage with leads or reach out to current customers for updates. Ex: If a customer who purchased life insurance a few years ago recently had a baby.

Here are 5 examples of email subject lines to get you started:

  1. “Unlock the Secrets of Life Insurance This Awareness Month!”
  2. “Protecting Tomorrow: Life Insurance Awareness Month Deals Inside!”
  3. “Your Future Matters: Dive into Life Insurance Insights This Month!”
  4. “Celebrate Life Insurance Awareness Month with Exclusive Tips & Offers!”

Local Community Events

September is also end of summer and back to school. Communities tend to throw events such as county fairs, end of summer parties, back to school events. These can be perfect opportunity for insurance agents to collaborate with local events and get on a 1 to 1 level with community memebers.

  • Partnerships: Collaborate with local businesses for joint promotions and events.
  • Community Presence: Set up a booth at community fairs or markets to interact directly with potential clients.
  • Charity Initiatives: Organize charity events and donate a portion of the proceeds to a cause related to life insurance or financial planning.

Interactive Tools and Calculators

Online tools such as calculators and quizzes are one of the best performing digital assets for leads in the insurance industry. An example of a quiz using typeform is Fidelity Life.

  • Needs Calculator: Offer a life insurance needs calculator to help individuals determine the right coverage amount.
  • Premium Estimator: Provide a tool that estimates potential premiums based on various factors.
  • Quizzes: Design interactive quizzes that test and enhance the user’s knowledge about life insurance.

Social Media Campaigns

  • Client Testimonials: Share real-life stories and testimonials from satisfied clients to build trust and credibility.
  • Infographics: Design and share visually appealing infographics that highlight key life insurance facts and statistics.
  • Daily Insights: Offer daily tips and facts related to life insurance to keep your audience engaged and informed.

Collaborate with Influencers

As social media is becoming more of a search engine especially for Millenials and Gen Z this month could be an opportunity to partner with an influencer.

Ex: A local influencer who posts about parenting advice might be a low cost way to get raise awareness for life insurance in your area.

  • Partnerships: Team up with financial bloggers or influencers to tap into their audience base.
  • Joint Sessions: Co-host webinars or live sessions to discuss life insurance topics.
  • Shareable Content: Create content that influencers can easily share, ensuring a wider reach and greater impact.

Partnerships and joint sessions will require a bit of outreach via DMs or email. If you are looking for a faster way to collaborate with influencers creating shareable content that both you and the influencer can repost is probably the fastest option.

Tips for Effective Marketing During LIAM

During Life Insurance Awareness Month (LIAM), try to capitalize to make the most of your marketing efforts.

Here are some key strategies to ensure success across the month:

  1. Stay Consistent with Branding: Ensure that all your promotional materials, from social media posts to email campaigns, reflect your brand’s voice, colors, and messaging.
  2. Engage with the Audience: It’s not just about broadcasting information. Engage actively with your audience by responding to comments, answering queries, and initiating meaningful conversations through messages.
  3. Monitor Campaign Performance: Regularly track the performance of your campaigns. Analyze metrics, identify what’s working and what’s not, and adjust your strategies accordingly for optimal results.
  4. Collaborate for Greater Impact: Consider teaming up with other insurance agents or agencies. Joint campaigns can amplify your reach, bringing diverse audiences together and fostering a sense of community in the industry.


As we wrap up our discussion on Life Insurance Awareness Month (LIAM), this period offers a golden opportunity for insurance professionals.

Leveraging LIAM for marketing not only amplifies the message about the significance of life insurance but also positions you and you brand at the forefront of the industry.

This can be a great call to action for all insurance agents and agencies: now is the time to be proactive, innovative, and strategic in your marketing efforts.

By doing so, you can effectively reach potential clients, educate them, and ultimately generate revenue.

By implementing these strategies, you can ensure that your marketing efforts during LIAM are both effective and impactful.

Embrace the momentum of LIAM and make the most of this awareness month!

#Life Insurance

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