EU shoppers seek home & garden discounts from UK brands online
Published: 5 November 2018 – Fiona Garcia
Overseas mobile searches for UK brands grew by 18% YOY in Q3 2018, with the top four general retail searches all looking for discounts in the UK.
New data from the British Retail Consortium (BRC) found that, as well as an increase in Q3 compared with growth of 17% in Q2, the number of searches for UK brands were significantly higher from within the EU than from Non-EU Countries.
Home & Garden saw a YOY increase of 13% for UK mobile users in Q3 but also saw the highest YoY growth for overseas mobile searches, with 38% in Q3 2018.
Luxembourg demonstrated the strongest YOY growth in searches for UK brands from the EU, reporting 30% growth in Q3 2018.
BRC chief executive Helen Dickinson OBE said of the findings: “Consumers continue to look for the best deals online as we approach Black Friday. The Google-Online Retail Monitor shows the top four general retail searches are all about consumers looking for discounts.
“There was strong growth in searches for UK brands from international consumers, and this growth was significantly higher from EU countries than elsewhere. If British companies are to capitalise on this increased interest within the EU, it will be vital for the British Government to reach a deal to ensure frictionless trade after Brexit.”