New initiatives can help a company grow and improve, but they require employees to be engaged with the idea, or at the very least understand what their role will be. This means that whether an organization is testing a new product marketing, launching a new format or rolling out an updated branding plan, generating excitement and buy-in is crucial for getting staff members on board.

However, not all internal outreach methods are created equal. So which approaches yield the best results, as well as get people actively excited about the new initiative? Here’s what members of the Forbes Communications Council suggest you try:

Members discuss a few approaches for getting employees excited about a new marketing initiative.Photos courtesy of individual members.

1. Create Fun Campaigns

We like to create fun online campaigns to build awareness and participation in new recognition initiatives for clients. Often, we can tie an incentive with the campaign to encourage callto actions. For example, offering 100 points for the first 50 people to click or sign up or bonus points for referring our link to a colleague, etc. We also find visuals help a lot. Things like branded floor stickers in the warehouse for on-the-go staff, posters, flyers and social media posts all contribute to getting the message out! – Lori McKnight, CSI STARS

2. Connect Through An Internal Newsletter

One of my first initiatives as director of marketing and communications was to start an internal monthly newsletter. As a startup with team members scattered throughout the world, it can be hard for us to all stay connected. Our monthly employee newsletter is a fun and engaging way to announce company milestones, stay current with department initiatives, highlight employee achievements and celebrate the hard work we are all doing together. – Jaimie Anzelone, Sitehands

3. Include People In The Creation Process

Getting involvement from the broader team is a great way to get buy-in on a new idea. Consider crowdsourcing ideas by asking for suggestions on an internal social channel like Yammer, asking people to vote on ideas, creating virtual tiger teams by function or physical tiger teams by location. The key is to make people feel like they are part of the creation process. – Peggy Chen, SDL

4. Hand Out Seasonally Branded Swag

We generate buzz and excitement for new initiatives by celebrating with fun branded items that fit the season to get people motivated. This summer, we gave employees beach towels, frisbees, T-shirts and drink koozies to kick off an internal campaign. It’s a great way to include everyone and show appreciation for their hard work. – Lisa Wolfington, Benchworks

5. Tap Into Technology

I recently used ADP to post a marketing/branding message to the entire agency. This way, any time people log on to post their time cards or time off requests, they see my message. I hope to use SharePoint in a similar manner when the design of ours has finished. Otherwise, having what I like to call “swing space” on the home page or sidebar of the website is always quite effective. – Eugenie Bisulco, The Child Center of NY

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